Nintendo Looking to Expand Business in Southeast Asia

By Intan Mawarni on May 4, 2018

There’s a new presidential shift happening inside the management of the leading video game company Nintendo. If you haven’t heard yet, Shuntaro Furukawa is slated to be the next Nintendo president after Tatsumi Kimishima, who is currently in charge of the company after the sudden loss of Satoru Iwata in 2015.

Under the leadership of Kimishima, Nintendo seemed to be on a roll with their latest invention, Nintendo Switch, which has sold more than 15 million units worldwide so far and poised to reach 20 million units at the end of the March 2019 fiscal year.

Besides the incredible sales achievement for Nintendo Switch, the new president that will take the helm this June is aiming to expand the mobile gaming business to a whole new level based on a report by Nikkei.

Inspired by the hit mobile game made by Niantic, Pokemon GO, which our features editor still plays until today, Furukawa is hoping to build Nintendo’s smart-device applications to become a 100 billion yen (USD$910 million) business.

Nintendo is relatively new in the mobile gaming business. It was in the year of 2016 when Nintendo invaded the market with the release of games like Super Mario Run and Animal Crossing Pocket Camp (the latter game is not available in Malaysia yet).

Other than the expansion of mobile gaming business, Nintendo is planning to widen their business outside of their usual territories (Japan, Europe and USA) by targeting markets in the Asia, Middle East as well as South and Central America regions.

According to this translated Q&A session with the investors, the company noticed a high percentage of Nintendo Switch sales is coming from the Asia and Middle East regions.

Despite there not being direct store unlike in the USA, Europe or Japan to purchase Nintendo products, many Asia and Middle East consumers are willing to purchase the Nintendo Switch through independent distributors such as Maxsoft which is the official Nintendo distributor for Southeast Asian countries.

It’s good to know that Nintendo is keen to expand their markets to Asia and other regions because there is a high demand of Nintendo products directly from the consumers here.

Do you think we would likely to get a Nintendo eShop specifically tailored to Asia customers as well as Nintendo direct stores in Malaysia in the near future? Tell us what you’re hoping from the new Nintendo President in the comments on our Facebook page or tweet at us on Twitter.

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Intan Mawarni
About the Author
Story-driven games like Uncharted and The Last of Us are my favourites. I write and play video games! Yay!
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