It seems that even though EA is getting a lot of bad rep for having loot boxes in their games, they will continue to "push forward" by keeping them in.
EA is well known for their loot box controversy, especially with Star Wars: Battlefront II having a pay-to-win progression system that became the landmark of EA’s notorious ways. The negative feedback was so bad EA not only axed it, they also had to tweak the same system in Need for Speed: Payback. Yet even with all of the backlash, CEO of EA Andrew Wilson insists that they will keep it in.
Wilson explained that EA will "continue to push forward" with the system. "We're always thinking about [our players] and how to deliver these types of experiences in a transparent, fun, fair and balanced way for our players. And we'll communicate with regulators around the world on it."
But that isn't the only controversy EA is dealing with. Loot boxes are currently considered illegal in Belgium, and Apple now requires anything on the App Store with a loot box system to disclose the odds of receiving the rewards promised. This is because in many places, loot boxes are considered a form of gambling.
But Wilson defends EA's loot box system by insisting that they are not any form of gambling. Loot boxes guarantee a certain amount of items with each purchase. There's also the fact that you're not cashing out money or assigning any currency value on the items that you buy which pretty much proves that no form of gambling is taking place when it comes to loot boxes.
Even with this assurance, there will be those of us who are unhappy with this decision, as it feels as though EA’s main focus is on their shareholders rather than actual gamers or fans.
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