AirAsia, the world's leading low-cost carrier, has been into esports for the past few months and today marked its first foray into esports as a special sponsor and exclusive airline partner of Mineski Pro Team.
Mineski Pro Team is the top Dota 2 team in Asean. With 810 qualifying points to The International 2018, they are currently ranked 5th in the Dota 2 Pro Circuit. The team consists of Malaysians Chai "Mushi" Yee Fung and Kam "NaNa" Boon Seng, Singaporean Daryl Koh "iceiceice" Pei Xiang, Thai Anucha "Jabz" Jirawong and Filipino Michael "ninjaboogie" Ross Jr.
AirAsia will be sponsoring Mineski Pro Team for a year and the announcement was made during a press conference held at Genting International Convention Centre (GICC), Resorts World Genting before the main event of ESL One Genting 2018.
"As a truly Asean airline, AirAsia is commited to supporting the region's top talents and, as a digital airline, we are thrilled to be able to do just that with esports champions Mineski Pro Team," AirAsia Malaysia Commercial Head Spencer Lee said. "This sponsorship also reaffirms our commitment to engagement with millennials and Generation Z, who epitomize the incredible the incredible potential that defines Asean."
Mineski Pro Team Team Captain Chai "Mushi" Yee Fung said," As a long time AirAsia user, I'm excited that we will be representing AirAsia in esports. Hopefully, it is the start of many great things to come."
"Mineski Pro Team is super excited to announce this partnership with AirAsia. As the leading low-cost carrier in Asia, it is the perfect partner for the team as well as our fans," Mineski Pro Team Vice President, Orrin Xu added.